Hi, I’d like to introduce myself…

Deborah Smethurst Brighton Permanent Makeup

Deborah Smethurst
Brighton Permanent Makeup

I travel a lot. And I love travelling. I came to permanent makeup while on one of my travels and I continued to look for good permanent makeup while continuing my travels.

Having lived and worked abroad, I understand the lure of the open skies, unexplored destinations, and the excitement of new cultures, food and sites. However, I also understand how frustrating it is to not be looking your best because you are out of your routine, the prized eyeliner has melted in your travel bag, or your luggage has got lost along the way.

Even when I’m working during my travels, and I know that my presence in this foreign land does not hinge on my appearance but on my expertise and skills, I feel like I underperform because I’m not looking my best and I am not able to present my “best face” to my new situation. An added complication is that I don’t have eyebrows or eyelashes, so maintaining any good look takes a lot of work.

Having permanent makeup eyebrows and eyeliner helped give me the confidence in knowing that I looked good even though my makeup had melted off my face in a foreign country’s noon-day heat, it also meant that I didn’t have to take my eyeliner pencil to the beach with me, it meant that I could fall asleep on airplanes and trains and know that I wouldn’t look awful when nudged awake by a fellow traveler.

It gave me time and energy to concentrate on things that were important to me instead of concentrating on my lack of confidence over my looks.

I’m now proud to offer the same life changing solutions to fellow travellers who also want to gain all the benefits that permanent makeup has to offer whilst traveling.

Here’s a little about my training and experience in the industry…


Here is just a brief overview of the in-depth knowledge required to perform permanent makeup at a very high level. I trained 1 to 1 with Multi-Award Winning Head Trainer Katy Jobbins at the Permanent Makeup Training Academy.

Medical Knowledge

  • Dermatology
  • Medical Conditions
  • Changes In The Skin
  • Contra-indications
  • Allergy Testing
  • Consultations, Medical History, & Aftercare

Colour Theory

  • Colour Theory, Permanent Makeup Pigments and Colour Mixing
  • The Study of 21 Pigments
  • Advanced Colour Correction

Technical Training

  • Needle Configurations
  • Machine management & Sterilisation
  • 7 Advanced Needling Techniques
  • Pigmenting Guidelines for Brows, Eyes, Lips
  • Total Symmetry, Convex & Concave Faces
  • Pre Drawing & Measuring Eyebrows, Lips & Eyes
  • Natural Hair Simulation, Powdered Effect Eyebrows, Combination Effect Eyebrows
  • Lip Liner, Natural Lip Blush & Full Lip Colour
  • Eyelash Enhancement, Safe & Simple Eyeliner Designs
  • Micro-Blading

Specialist Training

 I’ve had specialist training in corrective treatments so I am able to perform corrective permanent makeup procedures on unhappy clients that have had their permanent makeup done elsewhere with poor results.

I Use Only the Highest Quality Permanent Makeup Pigments on All My Clients…

ink-colour-pallet North East Permanent Makeup by Jo East

All the colour pigments that I use have been specifically formulated through years of research and development using only the finest grades of iron oxides and lakes, the same ingredients found in make-up giants

Lancome, Estee Lauder, Shiseido, Truco, Guerlain, MAC, Channel and Gucci

cosmetic products. All the pigments I use are medical grade and from the leading suppliers to the medical profession worldwide. All my pigments are hypoallergenic and are also designed for concealing imperfections on burns, scars, cancer, vitiligo, and cleft pallet patients. They have supreme colour concentration meaning less touch ups over the years.

All of my lip and eye pigments are fashioned after the top cosmetic manufacturer colours which remain true over the years. All the pigment bottles are sterile, heat sealed and tamper proof for your protection. Each one is encoded with lot numbers and expiration dates.

All pigment has a micron count of between 6 & 8 to the colour last in the skin. I carry the widest variety of natural permanent makeup colours which I custom blend for  Blondes, Brunettes & Women with Silver hair. I can also order designer colours for those wanting more dramatic colour results.

Your Consultation & Your New Look Designs


A consultation is recommended to everyone at least 12 hours before any treatment.
It is important to attend this so I can make sure you aren’t allergic to any of the products I will be using.

It also gives me time to get to know you, find out why you would like permanent makeup, your expectations, and most importantly, see what you are looking for in terms of shape and colour so you are 100% happy and comfortable.
During the consultation you will have the chance to ask me any questions about what will happen during the treatment to make you feel more at ease for when you next come in..

(If you are traveling, or live far away then I can post a patch test to you to perform at home. )

Procedure & Anti-Allergy Patch Test


The treatment takes two sessions to complete. After your first session your permanent makeup will look much darker and bold for up to 5 days.

This can be a shock for some people, but its completely normal and the colour will soften up to 70% to give a soft natural powdered look.
After this some people want to go darker or would like the shape tweaked a little so a second session is needed after 4-6 weeks.

Brighton Permanent Makeup Patch Test

Patch Test

All of the pigments I use are hypoallergenic, but I carry out a simple patch test during the consultation just to be as safe as possible.

If you are traveling long distance I can always send one in the post with instructions.
Providing you have no reaction after 12 hours, I will then book you in for the treatment

Here is Another One of My Artistic Specialties

Deborah Smethurst Brighton Permanent Makeup

Deborah Smethurst

Brighton Permanent Makeup Specialist

What To Do Next …

If You Would Also Like To Save So Much Time And Ditch Your Daily Makeup Routine
Then Call Deborah Now For A FREE No Obligation Consultation on:

Tel: 07982 726 405

(If the line is engaged or I am with another client then please leave a message and I’ll get straight back to you as soon as I am free)

Or Simply Fill in Your Name & Email In the Form Below and I will contact you shortly … Or Use the Skype Call Button for a Virtual Consultation.